Signed in as:
filler@godaddy.com
EXPERIENCE
Web Marketing Manager
Rivet Web Marketing (Richardson, TX) | 2024 – Present
Plan integrated marketing strategies and manage budgets across 60 client accounts to drive organic and paid growth. Develop, execute, and maintain multi-channel campaigns across Google Ads, LinkedIn PPC, email marketing, and web updates while setting up technical foundations in GTM, GA4, GSC, and schema markup. Produce full-spectrum written and visual deliverables—including articles, press releases, and campaign graphics—to maximize search, GEO, and AEO visibility. Craft tailored proposals and create custom reporting dashboards that translate complex data into clear, actionable client insights.
Marketing & Design Professional
Freelance & Consultancy (Dallas, TX & New York, NY) | 1995 – Present
Conceptualize, design, and produce high-impact brand collateral, comprehensive marketing plans, communication tools, and large-scale promotional events.
Select Client Portfolio: Atlantic Theater Company (NYC); The Texas Voices, Lake Highlands School of Music, Bishop Arts Theatre Center, Crow Collection of Asian Art, Meadows Museum, Dallas Museum of Art (Arts & Letters Live), The Dallas Theater Center Guild, The Improv Comedy Club, VisitDallas, and Second Thought Theatre.
Assistant Marketing Director
Dallas Pets Alive! (Dallas, TX) | 2023 – 2024
Evaluated organizational needs alongside the Marketing Director to spearhead innovative communication and marketing strategies, methodologies, and growth goals. Served as Senior Graphic Designer, safeguarding brand integrity while managing and mentoring a team of junior designers.
Director of Publications
Dallas Theater Center (Dallas, TX) | 2000 – 2021
Worked jointly with Artistic, Managing, and Development Directors to craft organizational strategy, then led digital media managers, web development, and content creation as the in-house creative lead and sole graphic artist. Directed the design, web architecture, and production of all institutional brand collateral, including renewal, retention, and acquisition campaigns across a 22-year tenure.
Graphic Artist
Virginia Stage Company (Norfolk, VA) | 2007 – 2010
Conceptualized and executed the design and production of all core brand collateral, working in close alignment with Managing, Development, Education, and Marketing Directors to ensure cohesive visual storytelling.
