The people who are crazy enough to think they can change the world are the ones who do.

>>  In 2010, created first Publications department and budget at Dallas Theater Center (DTC), and rose to director-level status.

>>  Architect of five unique versions of web site over 19 years for DTC, as well as three managed hosting migrations (cutting annual expense by 80% in most recent transition) and integration of customized Tessitura ticketing portal.

>>  Designed and implemented marketing campaigns for DTC's Education offerings, surpassing revenue goal by 20% and tripling class-to-stage youth talent stream in 2018.

>>  Integral part of the team that implemented Tessitura, TNEW and InstantEncore software at DTC, the only AT&TPAC consortium member to utilizing flexible performance spaces and seating charts. 

>>  Founding member of DTC's EDI committee, established to develop EDI statement, policies, and programs that supported the organization’s goal of becoming fully inclusive and anti-racist. Initiated and led inaugural company-wide Learn Talk Connect discussion, the first in a monthly EDI exploration series. Represented organization in MoGoARTS' nationally broadcast EDI panel discussion.  

>>  Partnered with trustees and friends of DTC on 50th anniversary committee to present a year-long celebration series. Along with visualizing events to be offered, served as archivist and editor of Staged Right, DTC's first coffee table book; curator of costume exhibit at Neiman Marcus' flagship store; and producer of video honoring Artistic Directors and highlighting new, flexible performance venues.  

>>  Evolved show programs from limited number of B&W template pages in booklet covering multiple organizations, to 24+ page DTC-dedicated collector's magazine, then to hybrid of print and digital. Last iteration made DTC the first LORT (League of Resident Theatres) member to introduce this use of technology while also reducing the carbon footprint 90% and saving $35K in printing costs per season.

>>  In 2005, created initiative promoting DTC's production of Crowns that honored a community member at every performance and featured a multi-partner photography exhibit displayed in three parts at the Kalita Humphreys Theater, the African American Museum, and the Women's Museum.

>>  Key leader on DTC's Tony Award®-winning team including campaign and designs for three revenue record-breaking shows:
 

• Cabaret, marketing visuals & patron seating design, $123K / 776 seats beyond goal

• Giant, art, marketing & scenic design elements, $142K / 497 seats beyond goal

• Les Misérables, marketing campaign, $597K / 6168 seats beyond goal 

>>  Negotiated underwriting for production of DTC's printed Project Discovery student show guides, which served 35-40 schools / 700-800 students for four to six shows each season (depending on programming). Later created interactive online version of same, increasing access for students and eliminating printing costs.

>>  Facilitated and negotiated DTC show and education partnerships with: The Public Theater and Playwrights Horizons (NYC, NY); Grand Ole Opry (Nashville, TN); Alley Theatre (Houston, TX); Southern Methodist University, Booker T. Washington HS for the Visual & Performing Arts, Dallas Black Dance Theater, Cara Mía Theatre Co., Dallas Museum of Art, Perot Museum of Nature and Science, North Texas Food Bank, Dallas City Council, Dallas Park and Recreation, Dallas Public Library (Dallas, TX); and others.

>>  Transformed DTC Artistic Director's vision for individual shows from concept to audience configuration through collaboration with Artistic Producer and Director of Production, including season calendars, seating charts, subscriptions, and maps of patron experiences for performances in extraordinary 600- and 120-seat flexible configuration venues, a Frank Lloyd Wright-designed 490-seat traditional performance venue, and multiple non-traditional venues of varying capacities.

>>  Trained two Directors of Marketing and mentored thirteen new hire, mid-level staff members at DTC.

>>  In 2020, created, produced, and anchored DTC’s first monthly social media newscast.
 

MARKETING & DESIGN PROFESSIONAL • 1995-Present
Partner with clients to conceptualize and produce marketing plans, events, brand collateral, and communication tools. Clients include Atlantic Theater Company (NYC, NY); The Texas Voices, Bishop Arts Theatre Center, Crow Collection of Asian Art, Meadows Museum, Dallas Museum of Art's Arts & Letters Live, The Improv Comedy Club, VisitDallas, and Second Thought Theatre, among others (Dallas, TX)

DIRECTOR OF PUBLICATIONS • Dallas Theater Center (Dallas, TX) • 2000-2021

Worked jointly with Artistic and Managing Directors to craft organizational strategy, then led Digital Media Managers, web development team and communications content creators in the design of all brand collateral including renewal, retention and acquisition campaigns for all departments.

GRAPHIC ARTIST • Virginia Stage Company (Norfolk, VA) • 2007-2011
Design and production of all brand collateral developed through collaboration with Managing, Development Education, and Marketing Directors.

Proficient in the following software and platforms:

Adobe Creative Cloud (Acrobat, Express, Illustrator, InDesign, and Photoshop); Apple iWork; Canva; Confluence; Dropbox; Facebook; Google (AdWords, Analytics, Workspace, and YouTube); Instagram; InstantEncore; LinkedIn; Microsoft Office; Miro; Prospect2; TNEW; Trello; Twitter; Smartsheet; Vimeo; WordPress; and others.

Please reach out to sisdisco@gmail.com to request references.

Dallas Pets Alive!, Associate Director of Marketing, web and SEO support 

Dallas Theater Center Guild, event and operational support

The Grey Muzzle Organization, grant review committee
North Texas Food Bank, campaign and warehouse support

The Stewpot, operational support