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EXPERIENCE
Web Marketing Manager
Rivet Web Marketing (Richardson, TX) | 2024 – Present
Direct advanced search strategy and technical infrastructure, blending rigorous data analysis with a sharp focus on brand voice. Manage comprehensive SEO, GEO, AEO, and performance marketing programs for 60 diverse accounts. Utilize deep search intent mapping and algorithmic analysis to craft high-performing campaigns, specializing in translating complex data infrastructures into actionable visibility strategies that align modern machine-learning optimization with each client's unique narrative.
Marketing & Design Professional
Freelance & Consultancy (Dallas, TX & New York, NY) | 1995 – Present
Conceptualize, design, and produce high-impact brand collateral, comprehensive marketing plans, communication tools, and large-scale promotional events.
Select Client Portfolio: Atlantic Theater Company (NYC); The Texas Voices, Lake Highlands School of Music, Bishop Arts Theatre Center, Crow Collection of Asian Art, Meadows Museum, Dallas Museum of Art (Arts & Letters Live), The Dallas Theater Center Guild, The Improv Comedy Club, VisitDallas, and Second Thought Theatre.
Assistant Marketing Director
Dallas Pets Alive! (Dallas, TX) | 2023 – 2024
Evaluated organizational needs alongside the Marketing Director to spearhead innovative communication and marketing strategies, methodologies, and growth goals. Served as Senior Graphic Designer, safeguarding brand integrity while managing and mentoring a team of junior designers.
Director of Publications
Dallas Theater Center (Dallas, TX) | 2000 – 2021
Collaborated with Artistic, Managing, and Development Directors to define overarching organizational strategy. Directed the digital media managers, web development team, and communications content creators to design all brand collateral, executing highly successful audience renewal, retention, and acquisition campaigns across all departments.
Graphic Artist
Virginia Stage Company (Norfolk, VA) | 2007 – 2010
Conceptualized and executed the design and production of all core brand collateral, working in close alignment with Managing, Development, Education, and Marketing Directors to ensure cohesive visual storytelling.
