Helping brands elevate their presence through data-driven campaigns and thoughtful design.
Helping brands elevate their presence through data-driven campaigns and thoughtful design.
I’m Amy Lacy, an SEM Tactical Analyst blending analytical expertise with creative vision. With over 25 years of leadership in the arts, I now apply my skills to craft thoughtful, data-driven campaigns tailored to the needs of clients in a variety of sectors.
My work begins with insight—what people are searching for, where they’re looking, and how intent shifts across platforms. I develop keyword strategies rooted in real audience behavior, helping campaigns connect more meaningfully and perform more efficiently. Whether I’m building from scratch or refining what’s already there, I focus on clean structure and purposeful optimization.
From campaign architecture to platform buildout, I support each phase of SEM with calm precision. I work daily in Google Ads and GA4, blending audience targeting with messaging strategy to help brands reach the right people at the right time. My background in both data and narrative lets me craft campaigns that are performance-minded and human-focused.
Every brand has its own rhythm. I help clients find the words that reflect theirs—whether that’s sharp and technical, warm and invitational, or something in between. I support professionals, nonprofits, and industrial clients in developing clear, values-aligned messaging that meets audiences where they are.